The German bicycle manufacturer Cycleunion, owner of the brand KREIDLER, runs his own factory mountainbike team, called Kreidler-Werksteam.
The communication concept is designed to increase the brand awareness in the markets for sportive bikes. The campaign features the authentic all day training situations and the special race day moments.
Concept and screen layout of the communication platform for all stories around the Werksteam.
Development of the campaign design markers and image direction.
Set-up of the Facebook team and rider pages.
Artwork for signature cards, posters and event invitations.
Retouching the outdoor shooting results
Production of race day videos.
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