references / projects


KED helmet systems is an independent, family owned manufacturer of cycling helmets, based in Freiberg, Germany.

Product Launch Campaign KED PECTOR & MITRO

In 2020 KED is setting the focus on the introduction of 2 new benchmark helmets: PECTOR and MITRO. We developed a complete marketing toolbox including key visuals, e-commerce teaser and a social media campaign.

Photo shootings and key visuals
Multi-picture layouts create a balanced mix of close-ups, product, intended use and environment. In addition, the campaign stands for a new brand image direction and a consumer centric way of communication.
Social Media Campaign
As part of the launch campaign we developed a new social media set up including content, postings, targeting and campaign management.

Activated on social channels short product clips showcase the product benefits, explain core technologies and design features.

Smart POS-Tools create brand awareness and support sales activities in our retail partner shops.

We created web teaser to highlight the new helmets on the KED website.


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